2024
UX/UI DESIGNER & DEVELOPER
Mays Multimedia | Detroit (Remote)
Designed and developed accessible, user-friendly WordPress websites tailored to client branding and audience needs. Ensured WCAG compliance and enhanced user engagement through intuitive, responsive design.
Key Achievements:
- Developed dynamic, responsive websites using Elementor, WP Bakery, and custom HTML/CSS/JavaScript.
- Redesigned order forms to simplify the process for non-tech-savvy clients, improving conversion rates.
- Conducted rigorous cross-platform testing with BrowserStack, ensuring seamless performance across devices and browsers.
- Optimized website assets, reducing file size by 200% and significantly improving load times.
2022-2023
SENIOR PROJECT COORDINATOR
Reagan Marketing | Grand Rapids, MI
Revamped the agency’s digital operations, ensuring efficient project execution, budget compliance, and alignment with SEO and accessibility best practices.
Key Achievements:
- Led Agile-driven projects, enhancing team collaboration and delivery timelines.
- Implemented WCAG-compliant accessibility features, including alt tags and audits for inclusive digital experiences.
- Utilized Google Analytics and Tag Manager to refine website performance and boost engagement.
- Streamlined remote workflows, improving cross-functional communication and operational efficiency.
- Transformed customer relations, successfully resolving client concerns and fostering positive long-term relationships.
2019-2022
ADJUNCT PROFESSOR
Grand Valley State University | Department of Visual & Media Arts
- Introduction to Graphic Design – Introduced students from various disciplines to Adobe Photoshop, Illustrator, and InDesign.
- Professional Preparedness – Guided seniors in developing personal brands, resumes, and online portfolios while connecting them with internships and job opportunities.
Kendall College of Art and Design | First-Year Program & Digital Art
- Introduction to Color Theory – Equipped students with fundamental principles of color for print and digital media.
- Introduction to Typography – Provided essential training in typography, composition, and design application.
Kendall College of Art and Design | Design Department
- Introduction to Web Design – Instructed students in WordPress development, guiding them through the creation of their own portfolio websites.
- Digital Imaging I – Taught essential skills in digital design, photo editing, and preparing images for web and print.
Muskegon Community College | Graphic Design Department
- Introduction to Graphic Design – Covered foundational design principles, digital vs. print media, and Adobe Photoshop and Illustrator applications.
2016-2019
SENIOR DIGITAL DESIGNER
Greatland Corporation
Strengthened brand consistency across four internal brands, elevating engagement through strategic digital marketing, email campaigns, and accessible web design.
Key Achievements:
- Designed responsive, user-centered web experiences and email campaigns reaching Fortune 500 clients.
- Conducted market research, contributing to a 100% year-over-year increase in direct orders.
- Created impactful digital illustrations and graphics for web, email, and social media.
- Led a record-breaking 2017 Annual Campaign, doubling sales by reminding customers to order tax supplies before the deadline.
2017–Present
FOUNDER / DESIGNER / DEVELOPER
Dani Leonard Designs
Provided end-to-end WordPress development and branding services, optimizing clients’ digital presence and user engagement.
Key Achievements:
- Designed social media graphics that amplified brand reach and visibility.
- Maintained consistent brand identity across digital platforms, reinforcing recognition and engagement.
- Diagnosed and resolved complex WordPress issues to enhance performance.
- Provided CMS customization and optimization strategies for efficiency.
- Developed WordPress websites that improved digital visibility and audience interaction.
2014-2015
SENIOR CREATIVE DESIGNER
Advanced Local / MLive Media Group
Directed high-profile design projects, leading a team of WordPress designers and developers to deliver premium digital experiences.
Key Achievements:
- Created and optimized email marketing templates for better engagement.
- Trained team members on WordPress and Mixpo tools to boost efficiency.
- Developed targeted campaigns for high-value clients, enhancing ROI.
2013-2014
MULTIMEDIA DESIGNER
Advanced Local / MLive Media Group
Executed large-scale multimedia design projects, ensuring high production quality in digital and print assets.
Key Achievements:
- Designed and animated digital ads using Adobe Creative Suite.
- Applied motion graphics to increase audience engagement.
- Developed branded print and digital layouts aligned with corporate identity.
